Starkville Visitors and Convention Council officials have realized more than their projected revenues for the fiscal year, and one official sees the trend continuing.
The VCC â€“ the advisory council for the Starkville Convention and Visitors Bureau â€“ is a member organization of the Greater Starkville Development Partnership. The board reviewed its financial picture during Wednesdayâ€™s VCC meeting.
As of Aug. 31, the VCC received $139,398.71, or 134.04 percent, of its budgeted revenue from the cityâ€™s hotel tax. The cityâ€™s 2 percent restaurant and hotel tax generated $191,788.89, or 100.94 of estimated revenue. A month remains for collections on both revenue streams.
Jennifer Gregory, the GSDPâ€™s vice president for tourism development, attributes the revenue surge to the â€śinflux of visitorsâ€ť to the community, specifically for spring and fall events such as the Cotton District Arts Festival and Mississippi State University football games.
â€śWeâ€™re expecting this trend will remain in the upcoming fiscal year due to the excitementâ€ť around the MSU football program and â€śother community events at which we are seeing increased attendance,â€ť she said after the meeting.
In other matters, the board:
â€˘ Welcomed new board members Bill Daniel, an at-large member representing the retirement community; Bill Ford, another at-large member; Shlynn Morris, a restaurant member and Jeremy Murdock, a tourism member. The new members will become voting members at the next meeting.
â€˘ Bid farewell to several members who are rotating off the board, including Ann Bailey, Chip Carley, Michelle Jones, Deb Shafer and Lyle Tate.
â€˘ Voted to make Bethany Stich the boardâ€™s vice chair. Jeremiah Dumas will assume the chairmanship of the panel Oct. 1.
â€˘ Set a bimonthly meeting schedule â€“ unless special voting matters arise â€“ starting in November, making the VCCâ€™s next meeting Nov. 10 at 11:30 a.m. Officials set the schedule â€śjust to try to respect our board membersâ€™ time and focus each meeting on updates and specific voting matters,â€ť Gregory said.