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#HailState gives Twitter followers insight on MSU

July 7, 2012

Mississippi State fans can follow news on the football team and much more by going to #HailState. (Photo by Kim Murrell, SDN)

#HailState.

If you’re one of the over 16,000 Mississippi State fans following athletic director Scott Stricklin on Twitter, then you’re familiar with that hashtag.  

It is simply one example of how the creative minds of MSU athletics have help Mississippi State gain exposure by taking advantage of the latest trends in social media. 

While the Bulldogs have been involved with the social media revolution for a couple of years now, things escalated last November when #HailState was painted in the north endzone of Scott Field for the Egg Bowl. 

From that point, exposure snowballed. 

“We had a great response from it  and I don’t think you ever really know what to expect when you do something like that,” said Stricklin. “Because that game was a blowout, it wasn’t one of our higher rated football games, but it got so much attention leading up to the game from social media that it really stood out.”

In fact, others have begun to follow MSU's lead. 

“We’ve seen other schools copy it and imitate it since then and it is really critical for us that we can be on the front end of those type things,” said Stricklin. “We want to be the school that is seen as creative.”

Fans have also watched as Bulldog pride spread as “OUR STATE” billboards were posted throughout Mississippi, furthering the creative approach Stricklin fosters. 

“A lot of times people take themselves way too seriously,” he said. “We try to take what we do seriously and not take ourselves very seriously.”

Most recently billboards featuring “Our State is First” highlights the three MSU first-round draft selections in 2012. 

“I think marketing opportunities, like billboards, are fun ways to let people feel some pride and with a wink and a nod, let people know it is nice to have success,” said Stricklin.

The forward thinking from State's marketing department landed the university a pat on the back from its piers when they recently earned the Gold Medal from the National Association of Collegiate Marketing Administrators for the top social media program in college athletics. 

“The challenge is not to spend too much time patting yourself on the back," Stricklin said. "We have to keep using our imagination for what can be next,. We challenge ourselves all of the time to think in those terms. What can we do that no one has done yet that can help Mississippi State. It is our job to sell Mississippi State each and every day and this is just part of it.”

You can join the twitter revolution by going to Twitter.com and following @SDNMSU for the latest in news on Mississippi State from the Starkville Daily News. 

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