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Do not think faster is always better

June 11, 2013

By Zack Plair

One of the more clever marketing schemes going these days is AT&T's ad campaign with the man in the classroom among a handful of elementary-aged children.

In those commercials, the man always asks the kids an oversimplified question that requires sweeping generalization to answer, such as "Is faster better?" or "Is more better?". The oversimplifying works with the theme, especially using the kids as props, because everyone knows that there is no one way to actually answer either of those questions. It's fun to watch the kids try, though, and it draws attention to the product.

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