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In May, Starkville School District brought parents, teachers, administrators and other stakeholders together to brainstorm ways to brand and market the district.
Small Pond Graphics owner Haley Montgomery gave a bag with three random objects to each group of stakeholders and asked them to develop a metaphor for the Starkville School District from those items. When his groupâ€™s turn came to speak, Millsaps Career and Technology Center Director Ray New presented an item that would ultimately spark Montgomeryâ€™s imagination.
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