Locals encouraged to 'shop small' Saturday

Top: Jennifer Tatum looks at clothes during Doodlebugs’ Black Friday sale on Main Street (Photo by Logan Kirkland)

While some may be suffering from a Black Friday shopping hangover, local officials around the state are encouraging residents to frequent locally-owned businesses to boost spending in the wake of the biggest shopping day in the country.

The Mississippi Main Street Association is encouraging shoppers to spend time in their respective downtowns between 10 a.m. and 6 p.m. on Saturday.

The Greater Starkville Development Partnership hosted its Black Friday Bonanza on Friday, which also helped drive spending in local businesses.

“Black Friday Bonanza served as a way for the Partnership to promote Starkville's thriving retail environment to residents and visitors who would be in town following the Egg Bowl home football game, seeking to further drive economic impact from those visitors and residents alike by encouraging them to shop Black Friday in our community,” said GSDP Director of Tourism Jennifer Prather.

Prather said while Black Friday Bonanza was an effective and important piece of the Partnership’s tourism and economic development strategy, Shop Small Saturday is a great way to promote locally-owned small businesses in the community.

“The shop small promotion ties directly into the partnership’s mission of promoting the importance of shopping locally each and every day,” Prather said. “It's vital to keep our spending local in order to not only support small business owners who make up our community and are our neighbors but to contribute to the growth of our tax base which allows us to reinvest in creating a quality place to live and work.”