Uber launching services across Golden Triangle

In this March 15, 2017, file photo, a sign marks a pick up point for the Uber car service at LaGuardia Airport in New York. Uber has agreed to protect customer data and audit the use of rider information in order to settle a complaint filed by the federal government. The Federal Trade Commission says Uber deceived customers by failing to secure data on where riders traveled and neglecting to monitor employee access to the information. (AP Photo/Seth Wenig, File)
A screen capture of the portal to apply to become an Uber driver in the Golden Triangle on the company's website (courtesy)

The time may finally be here.

Uber announced it will launch its ridesharing service on Friday, Aug. 18, at 12 p.m. in Meridian, the Mississippi Delta and the Golden Triangle.

Representatives for the company could not be reached for comment on Tuesday afternoon following the announcement, but Uber said it plans to launch in Clay, Choctaw, Lowndes, Monroe, Oktibbeha, Webster, Winston counties.

The ridesharing company was given the green light by the state legislature in April 2016 with the passage of House Bill 1381, which established statewide regulations on Uber and other transportation network companies (TNCs).

In the Mississippi Delta, the company will operate in the counties of Attala, Bolivar, Carroll, Coahoma, Humphreys, Leflore, Montgomery, Sunflower and Washington.

For those in the Meridian area, Uber plans to operate in Clarke, Kemper, Jasper, Lauderdale, Leake, Neshoba and Newton counties.

Starkville Mayor Lynn Spruill told the SDN on Tuesday afternoon she had not been made aware of the company's intention to operate within the city limits.

"I haven't heard a thing about it but I've heard a lot of talk, but I haven't heard anything about it coming here," Spruill said.

To learn more about the service, visit: www.uber.com/drive/golden-triangle

This is a developing story and the SDN will have more information as it comes available.